Born in the UK.
Made for life under the sun.
Born in the UK.
Made for life under the sun.
Made for life under the sun.
About Us – Ashford Australia
Ashford was founded in London with a simple belief: style should never mean sacrificing comfort – and quality should always speak for itself. What started as a small, independent label with roots in British tailoring and urban minimalism has grown into a global fashion brand that now finds a second home in Australia.
We don’t follow trends – we find them.
At Ashford, we don’t follow fleeting trends. We design modern essentials that last – made to be worn, lived in, and loved. Our collections are shaped by clean silhouettes, breathable materials, and thoughtful details that make every piece feel effortless – from day one to day 100.
We’re built different. No flagship. No fuss.
We started small in the UK – with a focus on quality, not hype. No marble floors, no oversized logos. Just pieces that work, wherever life takes you. Ashford is for those who value feeling good over being seen.
We don’t do trends – we do textures.
Our collections are all about contrast: clean cuts in lived-in fabrics, breathable cottons in strong silhouettes, comfort woven into every seam. Designed to move, built to last.
Ashford adapts. Just like you.
Your days aren’t linear – and your wardrobe shouldn’t be either. That’s why our pieces work across seasons, across cities, and across moods. From coastlines to cafes, we’re here to simplify how you dress – and amplify how you feel.
Good to know
With Ashford Australia, we bring that philosophy to a new continent. A place where lifestyle and fashion blend naturally, and where clothing needs to move with you – from early morning commutes to barefoot weekends. That’s why we’ve adapted our best-selling European styles to suit the rhythm of Australian life: lighter fabrics, relaxed fits, and a touch of laid-back ease that still feels polished.
Whether you’re heading out for coffee in Melbourne, catching golden hour in Perth, or dressing up for a night in Sydney – Ashford delivers style that works for every moment. No loud logos. No overcomplication. Just honest fashion that looks good, feels better, and holds up to real life.
This is Ashford.
From London streets to Bondi sands – Ashford is made for you.
